Shipments of different technology TVs and future market forecast from 2007 to 2016

According to DisplaySearch, according to the latest NPD DisplaySearch Global TV Shipment and Forecast Quarterly Report, global consumers face continued economic uncertainty, following the shipment of all TV types falling by more than 4% to 237 million units in 2012 It is expected that global TV demand will remain flat in 2013.

Paul Gagnon, director of North American TV research at NPD DisplaySearch, pointed out: "Global TV demand continues to face external pressures, such as slowing economic growth, high unemployment, and rising household penetration of flat-screen TVs. At the same time, due to the slowdown in costs and more Focusing more on internal factors such as expenses and profits has led to a slower rate of decline in retail prices and also has a certain impact on demand. "

Despite the slower growth in overall shipments, the industry continues to make progress in larger screen sizes and advanced display technologies such as LED backlights and 3D. It is expected that in 2013, 50 ”and larger screen size TV shipments will increase by 13%, 40-49” will only increase by 1%, while 40 ”and smaller sizes are expected to decline by 2%. The demand for smaller size will face competition from two sides, on the one hand are mobile devices such as tablets and smartphones, on the other hand are larger screens and higher resolution products. At the same time, we estimate that most flat-panel TV users will gradually upgrade from 32 "to 40" and larger LCD TVs.

In the long run, since the TV replacement cycle has replaced CRTs with tablets from the outset to tablet upgrades, especially new feature development technologies and processes are becoming more mature, costs continue to decrease, and prices are gradually being accepted by consumers. Helps restore growth. We expect LCD TV shipments to continue to grow, while demand for CRT and plasma TVs will decline.

Data Source: NPD DisplaySearch Global TV Shipment and Forecast Quarterly Report

OLED TV is delayed, 4K x 2K LCD TV market has a bright future

Gagnon added: "At the recent Berlin IFA exhibition, the competition between 4K x 2K LCD TVs and OLED TVs was a hot topic. Since the mass production plan for OLED TVs was postponed to 2013, the planned launch in 2012 looks like Slim, 4K x 2K resolution LCD TVs that many companies have demonstrated and have put into production. "

NPD DisplaySearch adjusted its short-term forecast for OLED TVs. It is expected to ship only 500 units in 2012, 50,000 units in 2013, and is expected to grow to 9 million units through mass production in 2016. In 2012, 4Kx2K LCD TVs shipped more than 4,000 units, and it is estimated that it will increase to 154,000 units in 2013 and about 5 million units in 2016. Most of the growth will occur in 50 '' and larger sizes.

Data Source: NPD DisplaySearch Global TV Shipment and Forecast Quarterly Report

The above data comes from the NPD DisplaySearch global TV shipment and forecast report in the third quarter, which is welcome to quote and give criticism.

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