The four major keywords affecting the development of the television industry in 2016
At the end of the year, it was time for all walks of life to summarize the gains and losses of the year. For the television industry, this year's changes are not small. Traditional TV companies such as Skyworth, Hisense, and TCL continue to rush on the road to fully embrace the Internet, and use their accumulated technological advantages and brand influence to ensure that they do not leave the team; Internet TV companies such as LeTV and Xiaomi continue to play with new tricks, creating some surprises for the industry and consumers.
The television industry in 2016 is not a smooth one. There are achievements and regrets. Finding experience, finding problems, and developing a development idea that suits them will lay a good foundation for the upcoming 2017 and it will be necessary for all television companies. Looking at the situation for a year will reveal that there are several key words in the multitude of industry clues, and to see clearly what is hidden behind it may help people understand the pulse of the television industry.
Keyword 1: Incremental increase
Market sales are not only a concern for TV companies, but also an important factor for measuring the health of the industry. Therefore, talking about the first keyword is related to sales volume.
According to data released by market research institutions, television sales reached 3.546 million units in the first three quarters of this year, an increase of 7.6% year-on-year, and retail sales in the third quarter even increased by 8.9% year-on-year. This growth data shows that the market space is expanding, and it is very likely that this trend will continue in the future, which is a good thing for the healthy development of the industry. However, it is worrying that sales figures are not optimistic as sales increase. Data shows that in the first half of the year, the retail sales of the TV market declined by 4%, and in the third quarter, it fell by 5.9% year-on-year.
Sales volume and sales changes are not positively related. Why is there such a situation of “increasing revenue from income increase� It is worth pondering. Some industry experts said that this may be due to the "splashes" of Internet TV companies, which exacerbated competition and dragged down product prices. What should be more noticeable is that TV products lack innovation and it is difficult to increase the premium ability. This should also arouse the attention of television companies.
To get out of the cycle of increasing revenue, TV companies need to intensify their innovation and let the industry present a flourishing innovation atmosphere, reflecting their different differentiated advantages, thereby increasing the industry’s overall “worthâ€. The good news is that companies such as Skyworth, Hisense, and Coolo have already taken the path of innovation.
Keyword two: forced price increases
The increase in revenue does not increase income, which makes television companies have enough headaches. However, it can be seen as a rainy night. This year's TV panel prices have increased significantly. This undoubtedly brought new pressure on TV companies. It is reported that Samsung, Sharp, and other panel makers have adjusted their product structure this year, and more resources tend to be more profitable mobile phone panels, leading to the TV panel in short supply, prices have great fluctuations.
The impact of this round of panel price increases began to appear in the third and fourth quarters, and it is undoubtedly some Internet TV companies that have suffered the most. Some internet TV companies have relied on low-price strategies since the day they reached the TV market. Although many consumers have been pleasing, they have also foreshadowed the crisis. The sharp rise in TV panel prices has become a detonation crisis. The fuse.
Affected by this, during this year's double-eleventh period, the promotional efforts of television products have decreased significantly. LeTV also announced that its TV prices will increase. Faced with rising panel prices, Internet TV company Xiaomi chose “hardcoreâ€, but if the price of TV panels has always been high, hardships are not a long-term solution. As far as the current situation is concerned, the constant pricing based on the reasonable pricing of the product's hardware and software costs has been relatively small.
It seems that pleasing consumers at a low price is not always a good thing. After all, the law of the market is irreversible. Nobody can predict the unpredictability of the market in advance. Therefore, TV companies should still act as rationally as possible and not go too radical.
Key words three: model innovation
We have noticed that due to a variety of factors such as panel price increases, the low-cost model and the prevailing ecological model seem to have been challenged. Companies that adopt these two models have also become aware of the problems and are looking for ways to respond. Adjust the development model.
Fortunately, when the existing business model was impacted, the television industry has emerged a new model, namely, the "non-ecological and big content" model that Skyworth's Internet TV companies started to mention. Cool open proposed this model has two major characteristics: inclusive, focused.
The big content strategy is very open, and Kukai is very willing to accept partners and share values ​​together. For this reason, Tencent video, iQiyi, and Ctrip have become cool partners. It is precisely these partners with different industry backgrounds that have enabled CoolCourse to change both in product and brand image. Its television products have a richer content system and can meet the different needs of users. The brand influence of Coocaa is also significantly improved. .
Although it has established cooperative relationships with many companies such as Tencent Video, the energy of Cool Open is not dispersed. Because Coocya's absorption of partners is based on large content, the ultimate goal is to integrate all resources to improve the content system and bring users a better product experience. Because of the characteristics of being inclusive and focusing on big content, the "non-eco-big content" model led by Kukai has seen people open up all possible hopes.
Keyword four: market reshuffle
The word shuffling appears a bit heavy. Referring to it means that the survival of the fittest means that some companies will be overwhelmed by the market tide. This is something we do not want to see. However, in the face of the fast-changing TV market, the market has to be reshuffled.
In 2016, where pressure was generally felt, some TV companies have already shown signs of decline and are gradually falling behind. The road ahead may not be easy to go. At the same time, achieving brand concentration through the industry reshuffle is a performance that any mature industry will have. In 2016, the television industry has already had a sign of reshuffling, so in the upcoming 2017, the television industry may not be very calm. Whoever is barefoot, who is wearing shoes, may be able to see what happens after the tide of reshuffle has receded.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, etc. on TV boxes, smart TVs, smart TV software, etc. Answering questions.
Gate valve is a gate opening and closing gate, the direction of movement of the gate and fluid perpendicular to the gate valve can only be fully open and fully closed, can not be adjusted and throttling. Valve through the valve seat and gate contact seal, usually sealing surface will be surfacing metal materials to increase the wear resistance, such as surfacing 1Cr13, STL6, stainless steel and so on. Gate valve is divided into rigid gate valve and flexible gate valve.
Material: Cast Iron, Ductile Iron,Carbon steel,Stainless steel
Type: Flanged, Screwed, Grooved
Standard: Class 125 to Class 250, or PN16 to PN25.
Size: 2" to 14"
Application: Pipelines with Water, Oil, Gas.
All other details or types, please send free requirments.
1.BS5150
2. DIN3352
Gate Valves,Flange Gate Valve,Resilent Seated Gate Valve,Grooved Gate Valve
HEBEI ZIFENG NEW ENERGY TECHNOLOGY CO.,LTD. , https://www.zifengpipeline.com