Rutronik collaborates across industries to help HCB teams participate in the Grand Prix

This distributor may have little knowledge of most engineers, but it is definitely an embarrassing role. With more than 80 billion shipments per year and a turnover of US$1 billion, the world's 30,000 customers have successfully developed for more than 40 years, ranking 3rd in the European distribution market and 10th in the global distribution market. You can know Ruturnik through these proud data. (Confucianism) can be described as a flood in the distribution market. The Ispringen-based distributor not only maintains the Germans' low-key and rigor in their field of expertise, but is also passionate about racing. Recently, Rutronik sponsored the HCB-Rutronik Racing Team to participate in the Macau Grand Prix and held a small press conference on the day of the event. Markus Krieg, Managing Director of Marketing Market, gave a detailed account of Rudolf's basic situation and development strategy. instruction of.

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Markus Krieg, Managing Director, Confucius Marketing Market

From Germany to China

Rutronik's customers are mainly concentrated in the automotive and industrial sectors, accounting for 48% and 44% respectively; in addition, there are 5% of communication customers and 3% of consumer electronics customers. According to Markus, because the headquarters is close to the original car factory, Rutronik's business in the automotive field is very strong, and it is one of the reasons why Ruzhuoli participated in the Macau Grand Prix. Compared with other distributors, Ruzhuoli can be said to be very distinctive in terms of customer support. According to the volume of customers, Ruzhuoli mainly has large global customers, general customers and small customers. For the service of small customers, it is mainly maintained through its e-commerce website; it is also very convenient to place orders through its own mobile phone APP. “In Germany, many of us still use the telephone to handle business, and China has already led the world in online service and use. Our goal is to be able to lead customers in China and even Germany, and use WeChat to provide services to customers early.” Markus If Mr. is shared. It is reported that the proportion of its e-commerce business has reached 2%, and there has been a very rapid business growth from last year to this year. The general customers are mainly local customers, and the regional sales and support team of Ruzhuoli will give strong support. For the big customers around the world, this is the focus and attention of Confucius. With the development of China, many large customers have come to China for market development and development. In order to better support customers, Confucius also came to China with him. This is one of the reasons why Ruzhuoli entered the Chinese market.

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Russell entered the Asian market five years ago. Although he came to China for a short time and only started with his major customers, they have already discovered a marketing strategy that suits them and China's national conditions. When we first entered China, the suppliers in the market were already very saturated. Ruzhuoli started with some Chinese customers that the existing suppliers did not serve, and gave strong technical support to small and medium-sized customers, and then opened up. The situation has stabilized in China. At present, Russell has an Asian headquarters in Shenzhen, an operating organization in Shanghai, Chengdu and Taipei, and a sales office and logistics center in Hong Kong. It is reported that the Hong Kong Treasury has an area of ​​about 100,000 square feet, and a total of 6 million US dollars of goods are placed here, which can provide very fast delivery services to Asian customers. According to Markus, Rudolf currently receives more than 400 parcels per day, over 100 large pallets; daily shipments of up to 11,000 pickups, 250 million components and 38,000 custom labels. Behind such a huge amount of business is the support of Germany's advanced logistics technology. Uniform standards are enforced in Austin, Hong Kong and Islington, and quality control throughout the security facility is very rigorous.

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As mentioned earlier, Russell is very competitive in customer support. In terms of service, Ruzhuoli will participate in the whole process of customer's conception to R&D to production, and provide corresponding support. Russell can provide a comprehensive product portfolio and technical level support. For field application engineers, general design support can be provided; product controllers can provide specific device support; and for special FAEs, Russell can provide support in the market. These support is very important for the Chinese market. As we all know, the Chinese electronics industry is in a period of rapid development, and small and medium-sized enterprises are springing up like mushrooms. These small and medium-sized enterprises lack practical project experience, and such intimate distributors like Ruzhuoli can help them grow faster.

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High quality devices help HCB fleet

Another feature of Ruzhuoli is the complete solution. For example, in the Internet of Things, Russell launched a program called Rutronik Smart that connects offline applications to the Internet. All data is flexibly accessible across the market without on-site storage and calculations. Rudolf has reached an important partnership with Intel this year, providing customers with comprehensive solutions in the security field, ensuring data security from sensors to the cloud. In the smart factory sector, Rutronik Embedded plans to acquire bundled hardware, software and services, build machines and connect them to the Internet, providing vertical sales and service methods to healthcare, transportation and industrial automation customers. In the automotive sector, with high-quality components, Russell helps customers achieve project success with automotive experience and technology applications and specific issues. As shown below, Ruzhuoli can provide a very complete product portfolio and solutions. In addition, Ruzhuoli also has a Rutronik Power program to help engineers solve power problems. They can give engineers a complete solution, including the most ideal transformers, semiconductors, connectors, etc., to ensure the most hilarious customers. Power supply design.

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