PC giants hit the beach touch screen notebook new market

According to "The Times of India" website reported on August 7, recently consumers have gradually attracted the attention of tablet PCs and smart phones, major PC manufacturers have to push tablet / notebook hybrid devices, also known as touch-screen notebooks, in order to revitalize the market. PC vendors that have joined this camp include HP, Dell, Acer, Lenovo, and others.

P Krishnakumar, executive director and executive director of Dell India’s Consumer Business Unit, pointed out that the current PC market has stalled and consumers are becoming more accustomed to the touch interface. Instead of resentment, it is better to respond to the market and make changes.

In 2012, the Indian PC market grew slowly, with 10.5 million units in 2011 growing to 11 million units, an increase of 3.5%. At the same time, smart phone shipments increased by 48% to 16.3 million units. Dell sees India as one of its fastest-growing markets, and has promoted its touchscreen computers to students and parents in schools across India. Last month, HP launched six new touch screen computers in the Indian market. It can be seen that India has become a new battleground for major PC manufacturers.

Ketan Patel, head of consumer products division of HP India, said that India is a growing market, and the dominant factors affecting market share have not yet been formed. Analysts pointed out that they expect the market share of touch-screen notebooks to rise in emerging markets such as India, Indonesia, and Brazil. Due to the low penetration of PCs in these markets, these PCs will not surge despite sales of PCs. Still will become a tablet competitor.

Ranjit Agarwa, head of research at Gartner Consulting, pointed out that touch-screen notebook products will return the PC market to public attention, but this will not lead to a revitalization of the PC market, but will make its decline curve even more gradual. He said that because most of the emerging market consumers have not experienced a more advanced touch operation experience like the iPhone, they have no problem adapting to these touch screen computer products.

Various components and chip manufacturers also saw this trend. Intel, the world's largest chip maker, has recently cut its sales target due to the weak PC market. In such markets as India, devices for content creation (notebook/desktop) and devices for consumption (smartphones/tablets) The line between the two has become increasingly blurred. Ramaprasad Srinivasa of Intel India stated that they see the touch screen device as a turning point. In May of this year, Intel launched promotion in schools across the country in order to increase the popularity of PC in order to revitalize the PC market.