LED companies need to pay attention to building a store

In recent years, the domestic LED lighting industry has developed rapidly. Under the strong support of national policies, its prospects are even brighter. However, favorable policies and market prospects have attracted new manufacturers to join in, making the LED lighting industry show a trend of overheated development, and it also leads to intensified market competition and disorderly development of the industry.

The fierce market competition makes all major LED lighting companies must adopt various means and seek to occupy a place in the industry competition where thousands of companies gather. In the case that the unsustainable means of combating prices have been criticized by people from all walks of life and brand building has been ineffective for a short time, the scale effect and branding effect brought about by the expansion of channels have always been the favored ways for many companies to break through. The expansion of channels through the establishment of branded stores is one of the important means. At the same time, the number and coverage of specialty stores are seen as important indicators of the strength of companies and brands.

However, the reporter found that the current LED lighting industry in the country is extremely popular, but in the terminal market, the number of businesses specialized in LED lighting products business is not much, LED product stores are also hard to find traces, and this LED The lighting industry's boom has produced a clear contrast. Why does this happen? The reporter interviewed relevant people in the industry with this question.

LED product store is the trend of future market development, but to establish a perfect LED store requires strong corporate strength as a support. To establish an LED store, an enterprise must have enough LED products with reasonable and well-organized structure and accurate positioning. There must be channels and logistics systems with sufficient coverage, and there must be standardized services. And all this is based on strong corporate strength.

In fact, many LED companies that have entered the lighting industry have established LED stores on the market, but the general benefits are not ideal, which in turn affects the confidence of these companies to continue to establish LED stores. The reason is mainly due to the lack of corporate strength, these new LED companies entering the lighting industry in the brand appeal, product richness, channel soundness, service standards, etc. also need a long time to upgrade and accumulate. Need to establish a large number of stores throughout the country, improve the channel, at the same time in the brand, products, services, have good results. In light of the characteristics of the local shopping district, store features, and dealer advantages, under conditions of immature conditions, integrated stores that use traditional products to drive LED products are used, and under conditions that are ripe, specialized LED stores are established. The way to carry out the construction of specialty stores.

In addition to the construction of specialty stores, it is possible to increase the consumer experience by opening special LED experience halls throughout the country. For LED lighting companies need to open a wide range of stores, stores as an important sales terminal, not only the role of product display, sales, service, but also consumers feel brand culture and brand strength an important way. Therefore, the construction of LED stores is indeed conducive to building a good brand image in the hearts of consumers, and has a positive role in promoting LED lighting. For the entire industry, the existence of LED stores is conducive to the supervision of the public, media, and supervision departments, and promote the orderly development of the industry. However, in the end the company still needs to arrange the construction of LED stores according to its own strength. It must not blindly be happy, and blindly seek more, otherwise it will become a drag on the development of the company.