Is it 1212 to release AI TV? LeTV pushes the first voice + panoramic big screen advertising
Since 2012, Yili has started the “Erie Factory Open Trip†nationwide every year, inviting every consumer to enter Yili, participate in the production process of Yili’s products and experience the origin of good quality in the world. In 2015, Yili teamed up with LeTV to create a “Live It, Explore Erie Global Industry Chain†live broadcast through marketing assistance. A 90-minute live broadcast created millions of people online at the same time, with a total score of nearly 9 million viewers.
This time is the second time cooperation between LeTV and Yili. It is also the first time that artificial intelligence and VR technology have been upgraded to participate in the experience again. This has made visiting Yili smarter, faster and more comprehensive. Consumers can more easily understand every detail of Yili's dairy production. A comprehensive understanding of Yili's corporate culture and corporate image, the creation of a full-scale transparent quality global full-industry chain visualization program, through a complete immersive experience of the entire industry chain.
The industry’s first large-screen advertisement with voice+panoramic interaction to open up new interactive screen games
In the LeTV Super TV brand space built for Yili, users can call out the name of the factory they want to visit through the voice function. After entering the factory, they can use the remote control's up, down, left, and right direction keys to control their viewing angle and achieve liquid milk. A 360-degree panoramic view of the factory, the cold drink factory, and the milk powder factory.
The panoramic + voice dual experience greatly enhances the user interaction and enhances the user's in-depth knowledge of the Yili brand. Let users watch real-time live video of “Visit Yili Factory†on LeTV, as well as experience factory visits online.
Live the tour of Yili factory again and witness the entire production process of Yili factory with 5 million people
Erie has opened up the global industrial chain, allowing all users to have an in-depth understanding of the dairy production process and health every day. This is the second time that LeTV took a tour of the Yili factory tour and displayed the transparent quality of the Yili brand to all citizens in the form of no clips. This time, Eli invited the AI ​​secret secretary, “Delicious Secretâ€, to use the most advanced VR technology to let you travel around the world without leaving home, and invited Ning Zetao, the male swimmer, to broadcast live dialogue and artificial intelligence.
The live broadcast began at 8:00 pm on November 25, and the live broadcast time was one hour. In just one hour, it created an impressive score of 5 million online viewers. Through the multi-screen linkage of music as the ecology, Yili brand's "fun watching Yili Zhihui global industrial chain" factory live marketing has once again pushed to a climax.
LeTV Big Screen Ecology join hands with Yili to launch a new family scene marketing model to create an industry benchmark
In order to meet the three core requirements of Yili's "brand image and idea transfer", "E-commerce business pull", "user data accumulation and application", LeTV has created an all-round LeTV large-screen ecological marketing cooperation program.
The forms of cooperation will extend from custom development of platforms, establishment of brand marketing positions, and promotion of promotional and diversion resources to content operation services. Top three most user-driven applications: carousel, on-demand, shopping, building Yili brand marketing positions, shaping Yili’s vitality brand concept; inviting Yili products to enter the big screen shopping platform, and embedding e-commerce portals in various applications. Channel diversion, cross-application connection, set up the shortest purchase path to achieve more effective sales guidance, and cooperate with Yili new product release and marketing node to establish Yili brand day on the big screen shopping table, drive the development of Yili e-commerce business; make full use of the gazing system Yili brand database, to achieve user accumulation and secondary marketing.
The 1220 conference announces the strategy for the next three years, intensively invests in large-screen operations, and the artificial intelligence TV is expected to be released
Recently, media reported that LeTV will hold its final press conference this year on December 20. According to news, LeTV will announce its play of the big screen ecology for the next three years as the first "big screen ecological service operator" in China. After the continuous increase in sales scale, LeTV will continue to pluck users. Value will continue to grow. Super TV has become the most operational value platform for the entire TV industry.
In addition, the new super TV expected by the public is expected to be launched in this conference. In this cooperation, LeTV will perfectly embody the voice control and VR panorama technology in large-screen advertisements. It seems that the real artificial Smart eco-TV may be coming soon.
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