Apple first exposed the driverless car plan, but did not plan to build a car?

Although Apple's car project Project TItan has never been officially confirmed, it has long been an open secret in the industry. Even if Apple CEO Cook was asked this question in public, he was cleverly circumvented. Today, a letter from Apple to the National Highway Traffic Safety Administration finally reveals Apple’s intention to develop a driverless car.

In the mail, it is revealed that Apple will invest heavily in machine learning and automation in many fields, including transportation systems. It seems that Apple is also interested in autonomous driving technology!

It is worth mentioning that this may be the first time Apple has publicly admitted that it will enter the field of autonomous vehicles. The Project TItan in many media outlets is basically just a story floating on the surface. It is hard to say whether it is credible.

For the future planning in this area, Apple, as a technology giant, wants to solve the problem of autopilot technology. For example, the industry should share the data of car accidents with sufficient protection of user privacy to improve driving safety. .

In fact, Apple also applied for some related trademarks in the early years, such as apple.car, apple.cars and apple.auto. It can be seen that Apple has always been interested in this field, but this does not mean that Apple really intends To build a car. Apple's car project Project TItan has sent a lot of negative news since the exposure, such as coaching change, layoffs, and even shifting the focus from independent research and development to the development of driverless systems. Apple's hardware level to software level. The transformation seems to confirm the resistance encountered.

In addition, Apple hopes that whether it is a pioneer or a latecomer such as Google, Tesla, Uber, etc., can have the same opportunity to test their own autonomous driving technology.

However, it should be noted that it is not difficult to understand from Apple's statement to the Financial Times that Apple's positioning in the industry is more inclined to build "bottom" work such as technology and information sharing platforms, although temporarily There is no independent or cooperative car plan that may disappoint many fruit powders, but at least we can expect Apple to do something in the field of driverless technology!

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