To return to the beginning of the heart in 2018 Meizu will start again

[Global Network Technology Reporter Chen Jian] Meizu had exploded the mobile phone industry in 2016, but the sense of presence of Meizu seems to be very low in 2017. People doubted that they had opened 12 "concerts" and released 14 new products. Where did the domestic mobile phone companies that released the most new products go? 2018 was the 15th anniversary of the establishment of Meizu Technology. At the beginning of the new year, the Meizu also held a communication meeting to start again.

The rise of domestic mobile phone in 2017 Meizu has been very "low-key" this year.

In 2017, Huawei and Xiaomi were all harvest years. Huawei topped the top three sales in the global smartphone industry, and Xiaomi also miraculously reborn. India in the overseas market even surpassed Samsung. Meizu, which was once no less hot than Xiaomi and Huawei, seemed to fade out of sight.

As for the product, only Meizu’s Pro 7, which is centered on the discussion of whether people are innovative about “painting”. After the release of Meizu PRO 7 created the popularity of Meizu PRO 6 plus, it makes a little Meizu ridiculous.

However, people seem to always believe in extreme information. Although Meizu had a shrinking line in 2017, Meizu did not seem to be as bad as the media. According to the data of the Ministry of Industry and Information Technology, in December 2017, the Chinese smart phone market was down by 30% year-on-year, and the entire market was showing signs of fatigue. Meizu has produced 20 million units of annual shipments in 2017, with a turnover of 20 billion, which is basically the same as 2015. Far from meeting the rumors that Meizu is going to collapse, it is so unbearable that even Meizu has achieved a stable profit in 2017.

Market needs Meizu's innovative spirit

The reason why Meizu is very high among many fans is closely related to Meizu's innovative spirit. There was always someone who ridiculed before. After the Meizu products were released, there would be other manufacturers' “measurable parts” coming. It was admittedly a ridicule, but it also represented Meizu’s respect for innovation in the industry.

From Meizu's SmartBar to Meizu's "mBack", which is being imitated by the market, it is even possible to recall the early Meizu-made small circles. Meizu has been pioneering the exploration of mobile phone innovation. Although the “painting screen” has been criticized by many people, there is no doubt that in 2017, when the “full screen” concept was being used, the Meizu went out of their own path of innovation. Moreover, in today's increasingly pursuing screen share ratio, to achieve a true "full screen", Meizu's "painting screen" is not necessarily a correct idea.

Although with the development of Meizu is no longer just a small and beautiful mobile phone brand, but many people's voices really hope that Meizu under the weight of Huang Zhang, can adhere to the "artisan spirit" and continue to innovate, rather than follow Many of the domestic manufacturers caught in plagiarism have followed suit. In 2017, the design of many mobile phones did not escape the shadow of the full screen of Xiaomi and Samsung. In the process of Chinese manufacturing being transformed into “Created in China”, Chinese companies are going to enter the international arena and people will truly see the uniqueness of Chinese products. Really need more Meizu style innovation.

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