Laser TV is not "fat". It also needs a good mouth to eat.
2016 is undoubtedly a special year for laser television. In addition to big-name manufacturers such as Hisense and Changhong actively deploying laser TVs, there are many IT companies that are actively involved. Entering 2017, the mainstream of the move into the laser television did not weaken the atmosphere, but even more continued to rise.
After March, successively exposed Internet TV brands, such as shanghai, ultra-mi, whale, and storm, have to strike out in the field of laser television. Coupled with the millet's ecological company is about to cooperate with a domestic laser projector manufacturers to launch the peak rice laser television news is also widely known. For a time, the popularity of laser TVs in the entire industry continues to heat up.
An industry source told Xiao Bian that so many companies with Internet labels started to get involved in the laser television (laser projection) field. In a sense, they activated the traditional “projection display†industry, allowing Epson, Hitachi, and Panasonic. Such as the Japanese traditional projection brand occupy professional niche market to become lively and full of vitality. The projection industry, which was originally a sunset, became a new type of rising sun under the tide of the Internet.
In fact, home projectors began to be advocated by manufacturers as early as ten years ago. However, due to the inaccurate technology, price, lamp life, and marketing awareness, they have never been able to open the door to consumers. However, with the advent of Internet TV makers such as Xiaomi, Kansang, Mizuno, and Storm TV, the advantage is that they can better understand the needs of users, and can better grasp the recognition points of young emerging consumer groups in product definition and promotion. Therefore, this plays an important educational role in the cultivation of laser televisions in the market.
However, industry sources said that in the past two years, Internet TV brands have entered the laser television (projection) industry, bringing new gameplay, ideas, and models. But at the same time, they worry that they will disrupt the "architecture" of the projector industry, which always pays attention to quality and technology. system". Because in the field of color TV, due to a large number of Internet brands have squeezed in, and a large number of low-cost fights, and even hit a malicious marketing card, so that the entire TV market order is "a mess."
Therefore, it is hoped that these Internet brands will follow the industry's original industrial chain and borders. We must focus on product quality as the core, focusing on product-focused R&D systems, quality control, and marketing systems. Remember not to only look at the gains and losses in the eyes, should be better in product quality cultivation. For example, the brightness indicators, content richness, how to place the living room more beautiful and more coordinated are the current consumer pain points to do better. This will require some new arrivals of Internet manufacturers to do even more extreme products. Only in that case will the laser TV market really open up a completely new situation.
Laser TV is not classified as a consumer-grade home appliance. Therefore, it is not a necessities of life. To capture the hearts of consumers, it is not possible to advertise the product itself. Instead, it needs new ideas to promote. For example, whether laser television products are considered to inject more fashionable technology elements to enrich their cultural content and home art atmosphere, which also means that they can lay a deeper mark in the minds of consumers. Nowadays, consumers are more willing to pursue fashion, and self-fashion brings a stronger sense of satisfaction. Therefore, the company integrates fashion concepts into product innovation and can be easily favored by consumers.
Standing at the new starting point for development in 2017, the author reminds these new Internet TV manufacturers that if they really want to do a good job of laser TV, they must respect the value of hardware and ensure that the quality of products is based on a solid foundation before they can gradually explore the content and With the new motive power for service profit, don't transplant the marketing rhetoric of “LCD TV†to the laser TV line. After all, the laser TV disk is too small, and if it is not yet big, it will be “killed†by itself.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
After March, successively exposed Internet TV brands, such as shanghai, ultra-mi, whale, and storm, have to strike out in the field of laser television. Coupled with the millet's ecological company is about to cooperate with a domestic laser projector manufacturers to launch the peak rice laser television news is also widely known. For a time, the popularity of laser TVs in the entire industry continues to heat up.
An industry source told Xiao Bian that so many companies with Internet labels started to get involved in the laser television (laser projection) field. In a sense, they activated the traditional “projection display†industry, allowing Epson, Hitachi, and Panasonic. Such as the Japanese traditional projection brand occupy professional niche market to become lively and full of vitality. The projection industry, which was originally a sunset, became a new type of rising sun under the tide of the Internet.
However, industry sources said that in the past two years, Internet TV brands have entered the laser television (projection) industry, bringing new gameplay, ideas, and models. But at the same time, they worry that they will disrupt the "architecture" of the projector industry, which always pays attention to quality and technology. system". Because in the field of color TV, due to a large number of Internet brands have squeezed in, and a large number of low-cost fights, and even hit a malicious marketing card, so that the entire TV market order is "a mess."
Therefore, it is hoped that these Internet brands will follow the industry's original industrial chain and borders. We must focus on product quality as the core, focusing on product-focused R&D systems, quality control, and marketing systems. Remember not to only look at the gains and losses in the eyes, should be better in product quality cultivation. For example, the brightness indicators, content richness, how to place the living room more beautiful and more coordinated are the current consumer pain points to do better. This will require some new arrivals of Internet manufacturers to do even more extreme products. Only in that case will the laser TV market really open up a completely new situation.
Laser TV is not classified as a consumer-grade home appliance. Therefore, it is not a necessities of life. To capture the hearts of consumers, it is not possible to advertise the product itself. Instead, it needs new ideas to promote. For example, whether laser television products are considered to inject more fashionable technology elements to enrich their cultural content and home art atmosphere, which also means that they can lay a deeper mark in the minds of consumers. Nowadays, consumers are more willing to pursue fashion, and self-fashion brings a stronger sense of satisfaction. Therefore, the company integrates fashion concepts into product innovation and can be easily favored by consumers.
Standing at the new starting point for development in 2017, the author reminds these new Internet TV manufacturers that if they really want to do a good job of laser TV, they must respect the value of hardware and ensure that the quality of products is based on a solid foundation before they can gradually explore the content and With the new motive power for service profit, don't transplant the marketing rhetoric of “LCD TV†to the laser TV line. After all, the laser TV disk is too small, and if it is not yet big, it will be “killed†by itself.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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