Micro whale TV Li Huaiyu: VR is definitely the next trillion-level outlet
According to the amount and frequency of investment in the project over the past five years, Comcast, Hearst, Verizon, New York Times, Disney, News Corporation, Bertelsmann, Discovery Channel, Time Warner, AOL, Washington Post, Spring 13 media groups such as Georgia and Sky Broadcasting are among the best in the world. Since 2010, the number of investment projects has steadily increased.
The industry believes that 2016 is the first year of virtual reality technology. A number of heavy-weight products will be available and the industry is surpassing its infancy. According to the agency's forecast, the global shipment of virtual reality devices in 2016 is expected to exceed 5 million units. By 2020, the market size of virtual reality and enhanced virtual reality will exceed US$150 billion. The future of the virtual reality market has great potential and will be no less than the next trillion-dollar market for mobile Internet.
Domestic capital and internet companies as well as Dazhong Group have also entered the VR field one after another. Last month, Microwhal Technology, a subsidiary of the Chinese Culture Holding Group, held a press conference in Beijing, Shanghai, and Shenzhen through the VR Live Broadcasting System. Chairman of Chinese Culture and Chairman of Microwhale Technology Co., Ltd. Li Ruigang proposed "Technology R&D" at the conference. It became the third gene after the Chinese investment in project investment and industrial operation, and became the third focus of content innovation and platform development, and started to create the "CMC Media Innovation Lab."
As the starting lineup of CMC's "Technology Genomics," its microwhale technology has released a VR full value chain strategic layout covering technological innovation, equipment development, and content creative production. With the self-developed VR camera and VR head display, a 1 billion yuan VR innovation industry fund was established, a thousand-person geek innovation team was created, and 10,000 hours of VR fine content including games, variety shows, live broadcasts, panoramic videos, documentaries, and micro movies were created. , And in the past two years to break through the limitations of existing technologies, to create standard VR movies and TV drama products, Chinese culture and micro-whale technology will strive to become the industry leader in the VR map.
It is reported that Chinese culture is one of the earliest companies to enter the field of VR in China and maintains close collaboration with many VR leaders in Silicon Valley. In early 2015, Chinese culture and Disney invested in Jaunt, becoming the first Chinese investor to enter the top international VR companies.
Then, as the earliest cultural capital companies that entered the VR field, how do Chinese cultures view the future market? The Internet hotspots interviewed the original Shanghai Wenguang BesTV CEO Li Weiyu CEO Li Huaiyu.
Technology + Media Home Entertainment Next Door
Internet Hotspots: Now that many capitals and media have entered the field of VR, what do you think of your strengths?
Li Huaiyu: We all know that the micro-whale is owned by the CMC, and the CMC is doing content. The first project of the CMC was the acquisition of Star TV. Star TV was a satellite made by Li Zejun 15 years ago. Murdoch had a desire to have a never-ending satellite covering the entire world's live broadcasting network. Twelve or three years ago, they bought authorization from Li Zejun. Over the past, Murdoch has done a lot of media investment and experimentation in China. After trying it, he discovered that he had been losing for 10 years. Therefore, our first project was to start from here. Media + technology is our team and other teams. Big difference.
Mr. Li Ruigang has always been a leading figure in the media. I was born with a technical background. Being a BesTV company is also driven by technology. The Internet technology can always bring about the rise of a new industry. So our team is a team of media and technology. This is a very rare combination in the industry.
Internet Hotspots: While the combination is unique, what is your plan for VR in this area?
Li Huaiyu: The source of VR development is a technological breakthrough, but it will eventually become a kind of media behavior. As long as people feel that this is an unprecedented media experience, there will be more audiences and this business model can be established. The surest value of technology is media and content.
The microwhale recently took a video in Shanghai with Jaunt of the United States. Jaunt is a company in Silicon Valley. When discussing the Jaunt project last year, there was a very heated debate inside. I personally held a slightly negative attitude. Because I think that we need to use VR technology to do content, the story itself is very challenging. Traditional films are the focus of the director. You follow the director. Once you become VR, you have to focus on yourself. There are also sports games, for example, which are very challenging for computer processing capabilities. Although the discussion was very fierce at the time, in the end we decided to work together for the future, and finally we invested. The valuation of the previous round of investment was 200 million U.S. dollars, and the latest financing is 700 million U.S. dollar valuations. Of course, we haven't earned a cent, but VR has become a big issue for all industries and must be discussed. one thing.
Internet Hotspots: Many large companies in the world started investing in VR in 2010. Don't you think VR is a bit late?
Li Huaiyu: In terms of commercialization, it is still very early. It's even a bit like when the Internet was just 20 years ago. I graduated from graduate school in 1996. At that time, the Internet was just starting. At that time, there was no content at the beginning. Everyone was paving the network.
So when VR appeared, it was the first time it was early. In the second, I would feel embarrassed. Third, both the Internet giants in China and the United States start their businesses from scratch and become today’s monopolies. Everyone knows that a startup company can bring about great disruption, and it also knows that monopolizing an industry will bring Great benefits. Therefore, all major Internet companies are particularly afraid of new companies using VR technology to subvert them, whether it is Facebook, Google, Amazon, to China's BAT, have taken a billion dollars of money to start VR. In the next three to five years, VR will have a very rapid growth. When we think that many technologies have developed to a relatively stable state, there will be a new thing that suddenly comes out and the entire world will be confused. Everyone will start to feel uneasy. This is the reincarnation brought by technology again and again.
Zhang Chaoyang people also entered the field of VR
Internet Hotspot: You are an old media person. Can you analyze the current media environment and the prospects brought by VR?
Li Huaiyu: Not long ago we joined the MIT Media Lab and became allies. The founder of this media lab was also the angel investor of Zhang Chaoyang. This old man is an early pioneer of the American Internet. The old gentleman was also proposed in the 1990s. In the future, people will not read newspapers and books anymore. In the early 1990s, this incident was a very bold prediction. At that time, no one thought that this day would come. Now, from? In terms of use time, the use of the market in terms of all aspects, the paper media has completely gone, the last stubborn is television, television has also been over the Internet, and this over is certainly an irreversible trend, behind the Internet will be longer .
When my first job 20 years ago was to do video on demand, we felt that it must be a fantasy. To all applications on the Internet today, the first category is video, and 80% of the Internet traffic is video. A new generation of young people, after 95 or 00, they entered a new generation of video labels. We can see that the entire video will have an explosive growth in the next few years. There have been a lot of people carrying a big bag to the field for live broadcasting, which will bring a lot of batteries. This change will lead to explosive growth.
Internet Hotspots: Don't you think that VR is already bubble now?
Li Huaiyu: To answer this question, let us first review the history of the media. Television began in the 1950s and it was only in the 1970s that there were videotapes. The cable network was in the seventies. Later, we can see that these things on video on demand are getting faster and faster. Therefore, in fact, the technology of the media as a whole, and the development of the Internet, has brought about tremendous changes in our media industry. Actually, we are also thinking ourselves why these media giants abroad have no strength in the Internet. You can see that at this point, when the cable network appeared, satellite broadcasting appeared when the media The industry is also scared. The cable network was very savage at first. It was similar in the United States and China. It was not started by TV stations. It was inside the community and was blocked by mountains. The TV signal was not good. There was a small one on the other side. Cable system. At that time, in order to have some content, they were even bored that they had put a camera on the telephone pole at the crossroads. The traffic conditions at the live crossroads were initially not optimistic.
Later, in the early 1980s, everyone suddenly felt that this was a matter. The cable network will change everyone. Some of the major media factions we are familiar with today were born after the appearance of the cable network. For example, CNN and Disney were all created after the appearance of the cable network. The cable network was very shocking at the entire media industry. At that time, Time Warner and other giants invested in cable networks. Then it appeared like the Internet bubble in 1999. Because everyone did it, it created a bubble, but eventually you would find that after the 1990s were stable, all of this was acquired by big media companies. The media companies eventually merged. After the merger, these contents are still owned by the media companies. Therefore, in the last round of the transformation of the cable network, the final media company relied on capital integration and asset management to ultimately control the entire cable network. However, after the rise of this round of the Internet, because it was too fast, it did not give the media company enough time to learn. The media company executives have no way to learn the Internet. Therefore, we often remind ourselves that we are not fast enough to learn, because if we do not have the learning ability, we will soon be eliminated.
At one point, science and technology make the media more cool, and it should make life better. This is also our vision.
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