The key for Hisense to win the size championship is the king of large screen laser TV
In 2017, under the multiple environmental impacts of real estate regulation, lack of sports hot spots, and rising costs, the color TV market suffered from "Waterloo", which took a turn for the worse. Sales fell by 6.6% year-on-year. Traditional giants and Internet companies were seriously affected.
Under the crisis, major color TV manufacturers have begun structural adjustments in order to seek market breakthroughs-large-size products have become the main products of the giants due to higher profit contribution rates.
After the Spring Festival, the well-known research organization IHS released a global TV shipment report. The report showed that the average TV shipment size of the Chinese brand Hisense reached 47.3 inches, surpassing Sony to rank first in the world in one fell swoop. Because of the distance from Samsung and LG, Hisense also rose to US$407 in terms of average unit price, ranking first in China.
It is understood that the TV market represented by large screens has always been dominated by Japanese and Korean brands in the past. With the rise of Chinese home appliance brands, in recent years, the share of the "Chinese Team" in the high-end market has gradually increased. Hisense, with deep accumulation, is one of the representatives of this "Chinese team". Its two-line products, ULED ultra-quality TV and laser TV, have become the only magic weapon for its high-end strategy.
Among them, the king of large-screen laser TVs is the key to Hisense's winning the size championship. According to data from Zhongyikang, in 2017, Hisense laser TVs accounted for 56.4% of sales in the 85-inch and above market, and 80-inches and above. The rate is 43.1%.
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